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Do you love California Central Coast wines? Our WINE CLUBS are curated just for you!

Our wine professionals are passionate about the wines produced in our region, and our custom wine clubs are the perfect way to discover wines bound to become some of your new favorites. Each of our club offerings is personally tasted by our wine director, and sourced from the talented winemakers of California's Central Coast. Start enjoying the many savings and advantages of being a Los Olivos Wine Merchant Wine Club member TODAY!

Benefits include:

  • 10% off retail wines in person and online for clubs offering 2-3 bottles per release
  • 15% off retail wines in person and online for clubs offering 6 or more bottles per release

  • Discounts on food and wine when dining at the Los Olivos Café

  • Loyalty Points accrue when dining at the Café and purchasing wines. Every 200 points equal $15 credit towards dining (on top of member-only discount)
  • Early invites to special events
  • Recipe by our Los Olivos Café chef with each wine club


Central Coast Intro

Get a taste of the California Central Coast with our entry-level wine club.  This club is an affordable way to experience wines curated just for you. Each quarter our wine experts will hand-select a bottle of Central Coast red wine and white wine that expresses the distinct terroir of our region– wines that are bound to become among your new favorites. 

– Average cost per 2 bottle club before tax and shipping is $75  –

Central Coast Deep Dive

Take a deep dive into the California Central Coast wines setting themselves as the gold standard for our wine region. Each club offering our wine experts will select a bottle of red and white wine that stands out as exceptional expressions of terroir and offer a sample of the quality our wine region produces. Get your hands on the sought-after hidden gems of the California Central Coast! 

– Average cost per 2 bottle club before tax and shipping is $120  –

VIP Very Important Pinot

We love California Central Coast Pinot Noirs, not just because Miles from the Academy Award-winning movie SIDEWAYS made Pinots fly off the shelf when he was filmed at our establishment in 2004 while drinking some of the best, but because they deserve their own club! From Santa Barbara to Monterey, there are so many Pinot Noirs we'd love to share! Our Very Important Pinot club is the perfect way for you to make sure you don't miss out on some of our favorites. Each quarter our wine experts will select three very special Pinot Noirs for your club release.

– Average cost per 3 bottles before tax and shipping is $150  –

Bernat Club

In 1996, soon after opening the Los Olivos Wine Merchant & Cafe, the vines were planted and the beginnings of Bernat Estate wines were in the making. Our Bernat wines are made from our four-acre CCOF certified organic vineyard in Los Olivos, planted with Syrah, Sangiovese, Cabernet Sauvignon, and Nebbiolo.  We use old-world methods of winemaking and through the years have honed a personal style that reflects the terroir which creates fruit-forward, earthy wines. If you enjoy full-bodied wines that express their terroir in a bold, earthy fashion, you'll love these wines we make from the vines we grow. 

The same year-round benefits as our other wine clubs, but only one shipment of our three new Bernat releases per year.

– Average cost per 3 bottles before tax and shipping is $95 –

Gift Wine Club Membership


Gift a WINE MERCHANT WINE CLUB to the WINE LOVER on your list!

Give the wine lover’s gift that keeps on giving, with a gift Wine Club Membership! Choose the term for the gift shipment, and pay for each gift club shipment at the time of release.