Story Of Soil focuses on four core principles: 

1. Select vineyards that are farmed with the greatest level of care.  

2. Focus on single varietal and single vineyard. Single vineyard allows us to focus on "the place" the grapes are farmed and single varietal will show how each varietal is affected by that place (i.e. soil and microclimate).

3. Keep lots small. This provides the opportunity for gentle processing with minimal intervention. (This also grants us the freedom to have a little more fun with experimentation which, in theory, should result in more complex and interesting wines.)

And finally, 4. (the most important) We put our hearts and souls into the making of this wine.